Theme 1 - Value Creation

Farmer-centric On-Farm Experimentation”, or “OFE”, is a shared, self-sustaining process of change. Value is essential to its development and success. With the aim of enhancing interest, trust and investment in OFE, this webinar will ask: How is value created? How is value shared? Who gains from OFE? How can science and technology improve OFE processes? Experience suggests that farmers need little persuasion to engage; on-farm experimentation is a process they already do and understand. But to scale up, we need to recognize how OFE creates value for varied stakeholders, how value is shared, and how scientific disciplines can contribute. In addition to general insights, we need to explain impact pathways for OFE which contrast markedly with those of conventional research. Clarity on the value propositions offered by OFE will help bridge diverse views from around the world. This webinar will bring together specialists from agronomy, agro-economics and social sciences to clarify and explain the value of OFE. It will also set the scene for the next webinars on People and Processes, Data and Analytics, and Policy Linkages.


Chair: Prof Simon Cook – Murdoch University, Australia

Whole webinar: watch online

► Creating and sharing value through on-farm experimentation

Simon Cook - Murdoch University, Australia


► How OFEs create value: The ‘rules’ of the game

Jess Lowenberg de Boer – Harper Adams University, UK


► How biology adds value in OFE: Why biology is important in the OFE process

Roger Sylvester-Bradley – ADAS, UK 


► How social sciences add value in OFE: Social and organizational dimensions to the process

Julie Ingram – University of Gloucestershire, UK 


► How data sciences add value in OFE: The special role of data sciences

Terry Griffin – Kansas State University, US     


► The value of farmer centric change: If we really want big changes, we must work out how to be more farmer-centric

Christian Witt – Bill & Melinda Gates Foundation, US

& Sieglinde Snapp – Michigan State University, US    


► What we’ve learned, how it fits together

Tom McMillan – Royal Agricultural University, UK    

Co-moderator: Isabelle Lepiot-Petit  – INRAE

Monday 10th of May 2021